Adventure Under Cover

Let our fresh Softopper logo embody the adventures we share with you!

Get Your Hands on the Latest Gear for the Holidays

Gear up for adventure with Softopper’s newest collection—where quality meets adventure-ready style!


What softopper has been up to

Step behind the scenes of Softopper’s recent photoshoot, where we delved into the heart of the off-road lifestyle. Against the backdrop of breathtaking landscapes, our team embarked on an adventure that spanned mountain biking, hiking, fishing, camping, and even drifting scenes—all in a day’s work for the avid Softopper enthusiast.

The photoshoot wasn’t just about showcasing products; it was about telling a story. Each scene became a narrative, weaving together the threads of functionality, style, and the seamless integration of Softopper into every facet of outdoor exploration. The spirit of adventure led the charge, demonstrating how Softopper is not just a brand but a companion in the diverse landscapes of off-road living.

behind the scenes

COMING SOON – One of the highlights of the day was the unveiling of our latest marvel—the TWILL top, coming soon for Toyota Tacoma and Jeep Gladiator. Shot in the midst of rugged terrains, this top epitomizes Softopper’s dedication to durability and style. It’s not just a product; it’s a statement of readiness for any adventure that lies ahead.

The photoshoot also served as the canvas for the introduction of our condensed ST logo—a powerful symbol that distills the very essence of Softopper into a visual anchor. Through the lens, the ST logo became a focal point, representing the brand’s evolution and its commitment to pushing the boundaries of off-road lifestyle.

Top Quality for our customers

As we navigate through the scenes captured during the photoshoot, each image becomes a testament to the passion, precision, and dedication that define Softopper. It’s not just about the gear; it’s about the experience, the stories, and the journeys that await. Join us in reliving the adventure, scene by scene, and witness how Softopper continues to redefine the way enthusiasts experience the great outdoors.

Softopper proudly unveils its latest symbol of strength and style—the ST logo. This condensed insignia goes beyond the traditional, representing the core values of our brand with a sleek fusion of form and function.


Crafted to embody the rugged elegance synonymous with Softopper, the ST logo stands as a testament to our commitment to delivering top-tier products that seamlessly integrate into the off-road lifestyle.

As we introduce the ST logo, anticipate its prominent presence across our product lineup, from soft tops to accessories. This logo isn’t just a mark; it’s a promise of continued innovation and a reflection of our dedication to providing the off-road community with the best in adventure-ready gear. 

Inspiration for our new logo

Embrace the evolution, as the ST logo becomes an iconic symbol in the next chapter of Softopper, where strength meets versatility, and the pursuit of adventure is etched into every detail.

Taking inspiration from one of the leading global racing platforms, Formula One, we designed our new logo and concepts. Our aim was to capture the essence of adaptability, strength, and groundbreaking creativity.