Privacy Policy

Bestop Premium Accessories Group and its affiliates and subsidiaries (collectively, “BPAG,” “us,” “we,” or “our”) has prepared this Privacy Policy (“Privacy Policy”) to describe our online and offline practices regarding the personal information that BPAG collects, uses, and shares. This Privacy Policy applies to the websites owned and controlled by BPAG that link to this Privacy Policy (each, a “Site”), our mobile applications (each, an “Application”), our email communications, and our related products and services (together with the Site and Application, the “Platform”).

BPAG reserves the right, at any time, to modify this Privacy Policy. If we make revisions that change the way we collect, use, or share personal information, we will post those changes in this Privacy Policy. You should review this Privacy Policy periodically so that you keep up to date on our most current policies and practices. We will note the effective date of the latest version of our Privacy Policy at the end of this Privacy Policy. Your continued use of the Platform following posting of changes constitutes your acceptance of such changes.

  1. . COLLECTION OF PERSONAL INFORMATION

    1. . Personal Information. The following are categories (with non-exhaustive examples) of personal information we may collect about you:

      Categories

      Examples

      A. Individual Identifiers and Demographic Information

      A real name, alias, postal address, unique personal identifier, phone number, online identifier, Internet Protocol address, email address, account name, social media information, shipping and billing addresses, general location information (such as your zip code or city), or other similar identifiers.

      B. Sensitive Personal Information

      Financial or credit/debit card account information, such as payment details collected during the purchase process.

      C. Geolocation Data

      Precise physical location or movements, if you choose to share that information when using the App.

      D. Commercial Information

      Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. May also include your communications with us and your reviews, posts, blog
      comments, photos, questions, and other materials posted by you to the Platform or feedback and other content you provide on our social media sites.

      E. Internet or Network Activity

      Browsing history, search history, information on an individual’s interaction with a website, application, or advertisement.

      F. Inferences Drawn from Personal Information

      Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes.

      Personal information does not include:

      • Publicly Available Data – Publicly available information from government records.

      • Deidentified or Aggregate Information – “Deidentified Information” means information that cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular individual, and for which BPAG has implemented technical safeguards and business processes that prohibit reidentification of the individual. “Aggregate Information” means information that relates to a group or category of individuals, from which individual identities have been removed, that is not linked or reasonably linkable to any individual or household, including via a device. BPAG may use and share Deidentified Information and Aggregate Information in its discretion.

      • Excluded Information – Certain laws require separate privacy notices or are exempt from general personal information privacy policy disclosure requirements. Such laws include health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) or clinical trial data; the Gramm-Leach-Bliley Act (GLBA); Fair Credit Reporting Act (FCRA); and the Driver’s Privacy Protection Act of 1994.

    2. . Sources of Personal Information. We obtain the categories of personal information listed above on or through our Platform from the following categories of sources:

      • Personal Information You Provide. BPAG collects personal information when you voluntarily submit it to us. For example, we may collect or receive personal information from you if you create an account on the Platform; edit registration information; purchase a product; sign up to receive promotional communications; use or access products and services available through the Platform; participate in one of our promotional sweepstakes, contests, or surveys; post a review; submit a request to our customer service team; interact with our social media pages; or otherwise interact with us or other users through the Platform. BPAG also collects any user generated content posted by you to the Platform.

      • Automatically Collected Personal Information. In addition to personal information that we may receive directly from you, BPAG indirectly collects other information from you automatically through the Platform. For example, we receive personal information from users when a user visits and navigates to our Platform on any device; installs and uses the Application; receives our emails; or enables location-based features on the Application. We, our service providers, and our advertising partners may also collect personal information about you over time and across different websites, apps, and devices. Third parties also collect personal information this way on our Platform. BPAG collects some personal information automatically using cookies and other online tracking technologies, including software development kits in our Application. See our Cookie Policy for more information.

      • Personal Information Obtained from Third Parties. In addition to the personal information that we collect from you directly and automatically, BPAG may receive personal information about you from other third party sources. For example, we receive personal information from our business partners, social media sites, third party marketing firms, or companies that provide personal information to supplement what we already know about you. We may merge or combine such personal information with the personal information we collect from you directly or automatically. We may also receive information about you if someone refers you to us or wishes to purchase something on our site for you.

  2. . USE OF PERSONAL INFORMATION

    BPAG’s primary purpose in collecting personal information is to provide the products and services that you request on the Platform. BPAG may also use personal information for various purposes, including without limitation to:

    • To Provide and Operate Our Products and Services. This could include fulfilling your requests for products or services, stablishing, and maintaining your account, identifying you as a user on the system, processing purchases or other transactions, facilitating deliveries, and processing your returns. For example, if you share your personal information to request a price quote or ask a question about our products or services, we will use that personal information to respond to your inquiry. This could also include communicating with you about the Platform, including by sending you Announcements, updates, security alerts, and support and administrative messages, providing customer support and maintenance for the Platform, enabling security features of the Platform, and using your location to identify pick-up locations (in some jurisdictions).
    • To Improve Our Products and Services We may use personal information to understand and analyze the usage trends and preferences of our users to make our Platform, products, and services better, diagnose technical issues, and develop new features and functionality. We also use it to determine what products and services to offer and to improve site layout and navigation.
    • To Create Deidentified Information and Aggregate Information. We may also use your personal information to create Aggregated Information, Deidentified Information, or other anonymous data records from your personal information and other individuals whose personal information we collect. We make personal information into anonymous data by excluding information (such as your name) that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the Platform and promote our business.
    • Direct Marketing of Our Products or Services. We may use our personal information to provide you with information about BPAG products, services, or promotions.
    • Other Advertising. We and our advertising partners may use cookies or other online tracking technologies to provide customized advertisements, content, and information and to monitor and analyze the effectiveness of marketing activities. These might be third party offers we or our partners think you might find interesting. These communications may come in the form of interest-based advertising using information gathered across multiple websites, devices, or other platforms.
    • Compliance, Fraud Prevention, and Safety. We use personal information to maintain the safety, security, and integrity of our Platform, products and services, databases and other technology assets, business, and other Users. For example, we may use your personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); audit our internal processes for compliance with legal and contractual requirements; enforce the terms and conditions that govern the Platform; and protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity, including cyber-attacks and identity theft.
    • As Required by Law. We use personal information to respond to requests from law enforcement and as required by applicable law, court order, legal process, or government investigation.
    • With Your Consent. In some cases, we may specifically ask you for your consent to collect, use, or share your personal information, such as where required by law.
  3.  

  4. . SHARING OF PERSONAL INFORMATION

    In addition to the specific situations discussed elsewhere in this Privacy Policy or at the time of collection, BPAG may share your personal information in the following circumstances:

    1. . Related Companies. We may share your personal information with companies that are affiliated with us (that is, that control, are controlled by, or are under common control with us), including without limitation other companies in the Bestop Premium Accessories Group.

    2. . Business Transactions. If we sell all or part of its business or make a sale or transfer of assets or is otherwise involved in a merger, financing, acquisition, dissolution, or business transfer, we may transfer, share, or disclose all or a portion of your personal information to a third party as part of that transaction, including at the negotiation stage, or in the event of an insolvency, bankruptcy, or receivership.

    3. . Legal Compliance. We may disclose personal information to law enforcement, government authorities, and others in response to subpoenas, warrants, or court orders, in connection with any legal process, or to comply with relevant laws. We may also share your personal information in order to establish or exercise our rights; to defend against a legal claim; to investigate, prevent, or take action regarding possible illegal activities or fraud; to protect the safety and security of other Users; or to prevent a violation of our Terms of Service.

    4. . Service Providers. We may share your personal information with third parties who perform services on our behalf that are necessary for the orderly operation of the Platform. Among other things service providers may help us perform website hosting, app design, maintenance services, database management, web analytics, app analytics, billing, payment processing, fraud protection, credit risk reduction, marketing, or any other use set out in this Privacy Policy.

    5. . Interest-Based Advertising Partners. We participate in interest-based advertising. This means that a third party may use technology (e.g., a cookie) to collect information about your use of our Platform so that we and other parties can provide advertising about products and services tailored to your interest, and/or use hashed customer lists that we share with them to deliver ads to you and similar users on their platforms. That advertising may appear either on our Platform, or on other websites, applications, and services.

    6. . Partner or Client Offerings. We may jointly offer events, promotions, or any other product or service offerings with third party partners or our clients. The personal information that you submit through an event, sweepstakes, promotion, or other product or service offering may be combined and transmitted with the registration information related to your account. Third party partners or clients may collect information directly from you, which may be combined with personal information disclosed by us. If you decide to request, enter into, or participate in an event, sweepstakes, promotion, or other product or service offering that is offered by us and identified as a joint effort with a third-party partner or client, the information that you provide may be shared with us and with that third party.

    7. . Social Networking and Third Party Platforms. The Platform may offer you the ability to share your personal information through a social networking website (e.g., Facebook, Twitter), using such site’s integrated tools (e.g., Facebook “Like” button, or Twitter “Tweet” button), or to use your account information from a third-party platform like Google to register for an Account. The use of some integrated tools may enable you to share personal information about yourself with other individuals or the public, depending on the settings that you have established with such social networking site. For more information about the purpose and scope of data collection and use in connection with such social networking site or a site’s integrated tools, please visit the privacy policies of the entities that provide these social networking sites.

    8. . Public Forum and Messaging. The Platform may provide you with the opportunity to post comments, messages, or reviews in a public forum. If you decide to submit personal information at these locations, that information will be available to other users of the Platform.

    9. . Referrals. Users may recommend other contacts to join the Platform by providing their contact information or selecting friends from a social networking site. Users may also provide information about other users of the Platform such as reviews of the services or products that he or she received, booking or scheduling information, or reference information.

    10. . Professional Advisors. We may share your personal information with our professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary in the course of the professional services that they render to us.

  5. . SECURITY OF PERSONAL INFORMATION

    We take commercially reasonable steps to protect personal information, including efforts to facilitate PCI compliance in connection with the payment information we or our payment processors collect. Please note, no method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from the risks presented by unauthorized access or acquisition, we cannot guarantee the security of your personal information.

  6. . TEXT MESSAGES

    If you opt-in, we may send you text messages about our products and services. You understand that you are not required to provide this consent as a condition of receiving information about our products and services. You also understand that you may opt-out of receiving text messages from us at any time, either by texting the word “STOP” in reply to any text message from us using the mobile device that is receiving the messages, or by contacting us at 1-800-845-3567. You are responsible for obtaining the data network access and mobile device necessary to send and receive any text messages. Your mobile network’s data and messaging rates and fees may apply if you send or receive text messages.

  7. . YOUR CHOICES

    You can make the following choices regarding your personal information:

    1. . Access to Your Personal Information. You may request access to your personal information by contacting us as described below. We will grant you reasonable access to the data that we have about you as required by law.

    2. . Changes to Your Personal Information. We rely on you to update and correct the personal information contained in your Account. Note that we may keep historical information in our backup files as permitted by law. If our Platform does not permit you to update or correct certain personal information, please contact us as described below.

    3. . Deletion of Your Personal Information. Typically, we retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. You may, however, request that we delete your personal information by contacting us contacting us as described below. We will grant a request to delete information as required by law, but you should note that in many situations we must keep some of your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, or for another one of our business purposes.

  8. . OPTING OUT

    You can make the following choices to opt out of certain activities regarding your personal information:

    1. . Promotional E-mails. You may choose to provide us with your e-mail address for the purpose of allowing us to send newsletters, surveys, offers, and other promotional materials related to our Platform, as well as targeted offers from third parties. You can stop receiving promotional e-mails by clicking the “unsubscribe” links in the e-mails or by contacting us as described below. If you decide not to receive promotional e-mails, we may still send you service-related communications, such as those about your Account, to fulfill orders for products and service you have requested, or deliver notifications directly to you through the Platform.

    2. . Behavioral-Based Advertising. We participate in behavioral-based advertising. This means that a third party may use technology (e.g., a cookie) to collect information about your use of our Platform so that we can provide advertising about products and services tailored to your interest. That advertising may appear either on our Platform, or on other websites and online services. If you wish to limit third parties’ collection of information about your use of our Platform, you can opt-out of such at the Digital Advertising Alliance in the US, the Digital Advertising Alliance of Canada in Canada, or the European Digital Advertising Alliance in Europe. Users of our Applications may opt out of receiving targeted advertising in mobile apps through participating members of the Digital Advertising Alliance by installing the AppChoices mobile app, available here, and selecting the user’s choices. PLEASE NOTE THAT OPTING-OUT OF BEHAVIORAL ADVERTISING DOES NOT MEAN THAT YOU WILL NOT RECEIVE ADVERTISING WHILE USING THE PLATFORM. IT WILL, HOWEVER, EXCLUDE YOU FROM INTEREST-BASED ADVERTISING CONDUCTED THROUGH PARTICIPATING NETWORKS, AS PROVIDED BY THEIR POLICIES AND CHOICE MECHANISMS.

    3. . Do-Not-Track. Some web browsers and devices permit you to broadcast a preference that you do not want to be “tracked” online. At this time we do not modify your experience based upon whether such a signal is broadcast.

  9. . INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

    BPAG and its affiliates and subsidiaries are based in the United States of America. If you are from a country outside of the United States of America with laws governing data collection, use, and disclosure that may differ from U.S. law and you provide personal information to us, please note that any personal information that you provide to us may be transferred to the United States of America. By providing your personal information, where applicable law permits, you hereby specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth herein or in the Terms of Service related to the use of and access to the Platform.

    If you are located in the European Union, European Economic Area, or United Kingdom, please see the section below titled “Notice to European Users” for additional information regarding your personal information.

  10. . CHILDREN

    The Platform is not intended for use by children under sixteen (16) years of age. If we learn that we have collected personal information from a child under sixteen (16) without the consent of the child’s parent or guardian as required by law, we will delete it.

  11. . CONTACTING US

    If you have any questions or concerns about our Privacy Policy or any other privacy or security issue, please contact us by calling 1-800-845-3567, emailing us at [email protected], or writing to us at the address below:

    Bestop Premium Accessories Group
    Attn: Privacy Agent
    333 Centennial Parkway, Suite B

  12. . RESIDENTS OF CALIFORNIA

    The following section applies only to residents of California. It describes how we collect, use, and share personal information of California residents when we act as a “business” as defined under the California Consumer Privacy Act of 2018 (“CCPA”), and their rights with respect to their personal information. For purposes of this section, “personal information” has the meaning given in the CCPA but does not include information exempted from the scope of the CCPA. In some cases we may provide a different privacy notice to certain categories of California residents, in which case that notice will apply instead of this section.

    1. . Notice to California Residents. We describe:

      • the categories of personal information we may have collected about you in the preceding 12 months and the sources from which we collect this information in the section above called “COLLECTION OF PERSONAL INFORMATION”;

      • the business and commercial purposes for which we collect this information in the section above called “USE OF PERSONAL INFORMATION”; and

      • the categories of third parties to whom we disclose this information in the section above called “SHARING OF PERSONAL INFORMATION”.

      BPAG must also disclose whether the following categories of personal information are disclosed for a “business purpose” or “valuable consideration” as those terms are defined under California law. The CCPA also calls this latter category a “sale” of personal information. Note that while a category below may be marked, that does not necessarily mean that we have personal information in that category about you. In the preceding twelve months, we have disclosed the following categories of Personal Information in the manner described:

      Category

      Information is Disclosed for a Business Purpose

      Information is Disclosed for Valuable Consideration

      A. Individual Identifiers and Demographic Information

      Yes

      Yes

      B. Sensitive Personal Information

      Yes

      No

      C. Geolocation Data

      Yes

      No

      D. Commercial Information

      Yes

      Yes

      E. Internet or Network Activity

      Yes

      Yes

      F. Inferences Drawn from Personal Information

      Yes

      Yes

    2. . Your California Privacy Rights. The CCPA provides California residents with the rights listed below.

      • Access. You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months, including:

        • The categories of personal information we collected about you.

        • The categories of sources of the personal information we collected about you.

        • Our business or commercial purpose for collecting or selling that personal information.

        • The categories of third parties with whom we share that personal information.

        • The specific pieces of personal information we collected about you.

      • Deletion. You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.

      • Opt-Out of Sales. If we “sell” your personal information as described above, you can opt out.

      • Nondiscrimination. You are entitled to exercise the rights described above free from discrimination in the form of legally prohibited increases in the price or decreases in the quality of our products and services.

      Please note, these rights are not absolute and in some cases we may not be able to respond to your request, such as when a legal exemption applies or if we are not able to verify your identity.

      • How to Exercise Your California Privacy Rights. Access and Deletion Rights. To exercise the access and deletion rights described above, please submit a request to us and provide the information we request that is required to verify your request by:

      • Right to Opt-Out of the “Sale” of Personal Information. Under California law, some of the data we share with our affiliate advertising partners may qualify as a “sale” as defined under the CCPA. To exercise your right to opt-out of such “sale”, please:

      When exercising your rights or otherwise assisting you, we may need to request specific information from you to help us confirm your identity. This is a security measure to ensure we do not disclose personal information to any person who is not entitled to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. You may also designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide the requester’s proof of identification, the authorized agent’s proof of identification, and any other information that we may request in order to verify your request.

      You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee or decline to comply with your request if your request is clearly unfounded, repetitive, or excessive.

      We try to respond to all legitimate requests within 45 days of your request. Occasionally it may take us longer than 45 days to respond, for instance if your request is particularly complex or you have made a number of requests. In this case, we will notify you of the delay, and may continue to update you regarding the progress of our response.

    3. . Notice of Disclosure for Direct Marketing. Under California Civil Code sections 1798.83-1798.84 , California residents who have an established business relationship with BPAG and/or BPAG brands are entitled to ask us for a notice describing what categories of personal information we share with third parties for their direct marketing purposes. This notice will identify the categories of information shared with and will include a list of the third parties with which it is shared, along with their names and addresses. If you are a California resident and would like a copy of this notice, please submit your request to the address listed in the section titled “CONTACTING US” above.

  13. . NOTICE TO EUROPEAN USERS

    The information provided in this “Notice to European Users” section applies only to individuals in the European Union, the European Economic Area, or the United Kingdom (collectively, “Europe”).

    1. . Personal Information. Except as otherwise specified, references to “personal information” in this Privacy Policy are equivalent to “personal data” governed by European data protection legislation.

    2. . Controller. The controller of your personal information covered by this Privacy Policy for purposes of European data protection legislation is the BPAG entity named on the part of the Platform that you use or access, or from whom you purchase an item.

    3. . Lawful basis for processing. BPAG is required to inform you of the lawful basis of our processing of your personal information, which are described in the table below. If you have questions about the lawful basis of how we process your personal information, contact us at the address listed in the section titled “CONTACTING US” below.

      Processing Purpose (for more information, see the corresponding descriptions above in the section titled “USE OF PERSONAL INFORMATION”)

      Lawful Basis

      • To Provide and Operate Our Products and Services

      Processing is necessary for the performance of a contract. You are subject to a contract with us and we need to use your personal information to provide products and services.

      • To Improve Our Products and Services.

      • To Create Deidentified Information and Aggregate Information.

      • Compliance, Fraud Prevention, and Safety.

      Processing activities constitute our legitimate interests. We consider and balance the potential impact on your rights before we process your personal information for our legitimate interests. We do not use your personal information for activities where our interests are overridden by the impact on you (unless we have your consent, or we are otherwise required to perform a contract or by law).

      • Direct Marketing of Our Products or Services.

      Processing activities constitute our legitimate interests. In some jurisdictions, processing may instead be based on your consent. Where we rely on your consent you have the right to withdraw it anytime in the manner indicated on the Platform.

      • Other Advertising.

      • With Your Consent.

      Processing is based on your consent. Where we rely on your consent you have the right to withdraw it anytime in the manner indicated on the Platform.

      • As Required by Law.

      Processing is necessary to comply with our legal obligations.

      We will use your personal information only for the purposes for which we collected it, unless we reasonably determine we need to use it for another reason and that reason is compatible with the original purpose. For example, we consider deidentification, aggregation, and anonymization of personal information to be compatible with the purposes listed above and in your interest, because the deidentification, aggregation, and anonymization of such information reduces the likelihood of improper disclosure of that information.

      PLEASE NOTE WE MAY PROCESS YOUR PERSONAL INFORMATION WITHOUT YOUR KNOWLEDGE OR CONSENT, IN COMPLIANCE WITH THE ABOVE RULES, WHERE THIS IS REQUIRED OR PERMITTED BY LAW.

    4. . Sensitive Information. Unless we specifically request it, we ask that you not provide us with any sensitive personal information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Platform, or otherwise to us.

    5. . Retention. BPAG retains your personal information:

      • For so long as your Account is active or as needed to provide you with the Platform or to fulfill our contractual obligations;

      • As necessary to comply with our legal obligations, resolve disputes, and enforce our agreements; and

      • For so long as is necessary for the purposes for which we collected such personal information.

    6. . Your Rights. European data protection laws give you certain rights regarding your personal information. You may ask us to take the following actions in relation to your personal information that we hold:

      • Access. Provide you with information about our processing of your personal information and give you access to your personal information.

      • Transfer. Transfer a machine-readable copy of your personal information to you or a third party of your choice.

      • Correct. Update or correct inaccuracies in your personal information.

      • Restrict. Restrict the processing of your personal information.

      • Object. Object to our reliance on our lawful basis as the basis of our processing of your personal information that impacts your rights.

      • Delete. Delete your personal information.

      When we receive your request, we may ask you to verify your identity before we can act on your request. We may withhold information where we are required by law to do so or if the search for that information would require disproportionate effort or have a disproportionate effect to, for example, the cost of providing the information, the time it would take to retrieve the data, or how difficult it may be to obtain the information requested.

      If you are a resident of Europe and would like to exercise any of these rights, please submit your request to the address listed in the section titled “CONTACTING US” above. If you would like to submit a complaint about our use of your personal information or response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection authority in your jurisdiction. You can find your data protection regulator here.

    7. . Cross-Border Data Transfer. If we transfer your personal information out of Europe to a country outside of Europe such that we are required to apply additional safeguards to your personal information under European data protection laws, we will do so.

      Bestop, Inc. and its subsidiaries, including Baja Designs, Bestop, PRP Seats, SofTopper, Speedstrap, Status Racing, and Tuffy Security Products,comply with the US-EU and Swiss-US Privacy Shield Frameworks as set forth by the US Department of Commerce regarding the collection, use, and retention of transferred from the European Union and Switzerland to the United States. Bestop, Inc. has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visithttps://www.privacyshield.gov/.Bestop, Inc.’s participation in the Privacy Shield applies to all personal data that is subject to this policy and is received from the European Union, European Economic Area, and Switzerland. Bestop, Inc. is responsible for the processing of such personal data it receives under the Privacy Shield Frameworks and subsequent transfers to a third party acting as an agent on its behalf. In particular, Bestop, Inc. remains responsible and liable under the Privacy Shield Principles if third-party agents that it engages to process the personal data on its behalf do so in a manner inconsistent with the Principles, unless Bestop, Inc. proves that it is not responsible for the event giving rise to the damage. The Federal Trade Commission (FTC) has jurisdiction over Bestop, Inc.’s compliance with the Privacy Shield. In compliance with the Privacy Shield Principles, Bestop commits to resolve complaints about your privacy and our collection or use of your personal information. EU and Swiss individuals with questions or concerns about the use of their personal data, or with questions about how you can access your data, should contact us at [email protected] If a customer’s question or concern cannot be satisfied through this process Bestop, Inc. and Bestop, Inc. have further committed to refer unresolved privacy complaints under the Privacy Shield to an independent dispute resolution mechanism operated by the Council of Better Business Bureaus in the United States. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Bestop, Inc., EU and Swiss individuals may bring a complaint before the BBB Online Privacy Shield dispute process. Information about how to file a complaint before the BBB Privacy Shield program can be found at:www.bbb.org/EU-privacy-shield/for-eu-consumers/.The BBB services are provided at no cost to EU and Swiss individuals. Finally, as a last resort and in limited situations, EU individuals may seek redress from the Privacy Shield Panel, a binding arbitration mechanism.

Effective Date: February 11, 2021

Terms and Conditions

Terms & Conditions

Welcome to Bestop.com. Bestop.com provides the Bestop website and its content and features to you subject to the following conditions and terms of use. BY ACCESSING OR USING THE SITE OR SERVICE, YOU ARE ACCEPTING THESE TERMS (ON BEHALF OF YOURSELF OR THE ENTITY THAT YOU REPRESENT) AND YOU REPRESENT AND WARRANT THAT YOU HAVE THE RIGHT, AUTHORITY, AND CAPACITY TO ENTER INTO THESE TERMS (ON BEHALF OF YOURSELF OR THE ENTITY THAT YOU REPRESENT).  IF YOU DO NOT AGREE WITH ALL OF THE PROVISIONS OF THESE TERMS, DO NOT ACCESS AND/OR USE THE SITE OR SERVICE.  THIS AGREEMENT REQUIRES THE USE OF ARBITRATION ON AN INDIVIDUAL BASIS TO RESOLVE DISPUTES, RATHER THAN JURY TRIALS OR CLASS ACTIONS, AND ALSO LIMITS THE REMEDIES AVAILABLE TO YOU IN THE EVENT OF A DISPUTE.

PRIVACY

Please review our Privacy Notice which also governs your visit to Bestop.com and is hereby incorporated into these terms of use, to understand our practices.

ELECTRONIC COMMUNICATIONS/AGREEMENT

When you visit Bestop.com or send emails to us, you are communicating with us electronically. You consent to receive communications from us electronically. We will communicate with you by email or by posting notices on this site. You agree that all agreements, notice, disclosures and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing. You agree that these terms and conditions of use is a document that serves as a “writing” as defined by law. You acknowledge that you have the capacity to print out this Agreement and store the same for record-keeping purposes and waive any claim under the statute of frauds or any similar statute that would block enforceability or admissibility of this Agreement for failure to meet the requirement of a “writing.”

COPYRIGHT – BESTOP, INC.

All content included on this site, such as text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations, and software, is the property of Bestop, Inc. or its content suppliers and protected by United States and international copyright laws. All software used on this site is the property of Bestop, Inc. and its software suppliers and protected by United States and international copyright laws. www.Bestop.com, including all other URL’s owned by Bestop, Inc. and its owners, contains copyrighted material, trademarks and other proprietary information, including, but not limited to, text, software, photos, video, graphics, music and sound, and the entire contents of www.Bestop.com are copyrighted as a collective work under the United States, and international copyright laws. You may not modify, copy, scrape, publish, transmit, participate in the transfer or sale, create derivative works, or in any way, exploit, the content, in whole or in part except as authorized under these terms. You may download copyrighted material for your personal, non-commercial use only. Except as otherwise expressly permitted under copyright law, no copying, redistribution, retransmission, publication or commercial exploitation of redistribution or publication of copyrighted material, no changes in or deletion of author attribution, trademark legend or copyright notice shall be made. You acknowledge that you do not acquire any ownership rights by downloading copyrighted materials. Unless otherwise indicated, all displayed trademarks, service marks, trade dress and trade names are owned by Bestop, Inc. or its affiliates and are proprietary to Bestop, Inc. The trademarks identifying the various makes and models of vehicles are owned by their manufacturers or affiliates thereof. Our use of these trademarks is merely to identify the make and model of the vehicle for which certain ones of our products are intended and should not be taken to mean that such manufactures endorse, are the source of, authorize or approve of Bestop, Inc. products. Bestop, Inc. takes its intellectual property seriously, and may use all options at law or equity in order to enforce its rights.

LICENSE AND SITE ACCESS

Bestop, Inc. grants you a limited, non-transferable, non-sublicenseable, non-exclusive, license to access and make personal non-commercial use of this site and not to download or modify it, or any portion of it, except with express written consent of Bestop, Inc. This license does not include any resale or commercial use of this site or its contents; any collection and use of any product listings, descriptions, or prices; any derivative use of this site or its contents; any downloading or copying of account information for the benefit of another merchant; or any use of data mining, robots, or similar data gathering and extraction tools. This site or any portion of this site may not be reproduced, duplicated, copied, sold, resold, visited, or otherwise exploited for any commercial purpose without express written consent of Bestop, Inc. Any unauthorized use terminates the permission or license granted by Bestop, Inc. Bestop, Inc. may terminate this license at any time.

USER SUBMISSIONS

Bestop Inc. may enable you to add, create, submit, distribute or post certain content, including, without limitation, text, notes, articles, photos, data, graphics, and information (including, without limitation, personal information and location based services information) (each, a “User Submission”) through the site. By submitting any User Submission on or through the site you (a) acknowledge that you are publishing such User Submission, and that you may be identified publicly by your User name in association with such User Submission; (b) understand that whether or not such User Submission is published, Bestop Inc. does not guarantee, and is not under any obligation of, confidentiality with respect to any User Submission, and agree that any User Submission provided in connection with the site is provided on a non-proprietary and non-confidential basis; (c) represent and warrant that you own or have all necessary rights and permissions to use and authorize Bestop Inc. and users of the Service to use all intellectual property rights in and to any User Submission, and to enable inclusion and use thereof in connection with the site; (d) represent and warrant that your User Submission does not infringe or violate the rights of any third party, including, without limitation, any copyright, trademark, patent, or other intellectual property or proprietary right, or any right of privacy; (e) grant Bestop Inc. a worldwide, non-exclusive, perpetual, irrevocable, royalty-free, fully-paid, sub-licensable and transferable license to use, edit, modify, reproduce, distribute, prepare derivative works based upon, display, perform, and otherwise exploit, the User Submission in order to provide the site and for its business purposes; (f) without limiting subsection (d) above, agree that Bestop Inc. shall have the right, but not the obligation to, edit, delete, modify, reformat, or translate any User Submission submitted by you, at any time, without notice to you, and for any reason (including, without limitation, upon receipt of a claim relating to such User Submission, or if Bestop Inc. is concerned that you may have violated these terms), or for no reason; and (g) grant each user of the Service a non-exclusive license to access your User Submission through the site and to use, reproduce, distribute, display, perform, and prepare derivative works based upon, such User Submission solely for personal non-commercial uses and as permitted by the terms and your access preferences.  You further acknowledge and agree that you shall be solely responsible for any User Submission submitted by you and to the consequences of posting or publishing such User Submission, and you waive any “moral rights” in such User Submission. You understand that when using the site, you may be exposed to User Submission from a variety of sources, and that Bestop Inc. is not responsible for the accuracy, usefulness, safety, or intellectual property rights of, or relating to, such User Submission. You may be exposed to User Submission that are inaccurate, offensive, indecent or objectionable, and you agree to waive, and hereby do waive, any legal or equitable rights or remedies you may have against Bestop Inc. with respect thereto. Bestop Inc. may remove any User Submissions at any time in its discretion.

YOUR ACCOUNT

If you use this site, you are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account or password. You may not use the site if you are under the age of 13.  Bestop, Inc. reserves the right to refuse service, terminate accounts, remove or edit content, or cancel orders in its sole discretion.

PURCHASES

If you purchase a product through our website, you must provide us with a valid credit card issued in your name. You represent and warrant that you are authorized to allow us to charge your credit card.  If you purchase a product through our site, the risk of loss and title for such items pass to you upon our delivery of said item(s) to the carrier.

DISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITY

THIS SITE AND ALL INFORMATION, CONTENT, MATERIALS, PRODUCTS, AND SERVICES INCLUDED ON OR OTHERWISE MADE AVAILABLE TO YOU OR PURCHASED BY YOU THROUGH THIS SITE ARE PROVIDED BY BESTOP, INC. ON AN “AS IS” AND “AS AVAILABLE” BASIS, UNLESS OTHERWISE SPECIFIED IN WRITING. BESTOP, INC. MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, AS TO THE OPERATION OF THIS SITE OR THE INFORMATION, CONTENT, MATERIALS, PRODUCTS, OR SERVICES INCLUDED ON OR OTHERWISE MADE AVAILABLE TO YOU THROUGH THIS SITE, UNLESS OTHERWISE SPECIFIED IN WRITING. YOU AGREE THAT YOUR USE OF THIS SITE IS AT YOUR SOLE RISK.

TO THE FULL EXTENT PERMISSIBLE BY APPLICABLE LAW, BESTOP, INC. DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. BESTOP, INC. DOES NOT WARRANT THAT THIS SITE, INFORMATION, CONTENT, MATERIALS, PRODUCTS OR SERVICES INCLUDED ON OR OTHERWISE MADE AVAILABLE TO YOU THROUGH THIS SITE, ITS SERVERS, OR ELECTRONIC COMMUNICATIONS SENT FROM BESTOP, INC. ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

BESTOP, INC. WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, OR PUNITIVE DAMAGES, LOST PROFITS, LOST REVENUES, LOSS OF BUSINESS OPPORTUNITIES, AND CONSEQUENTIAL DAMAGES, EVEN IF BESTOP, INC. HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES) ARISING FROM THE USE OF THIS SITE OR FROM ANY INFORMATION, CONTENT, MATERIALS, PRODUCTS, OR SERVICES INCLUDED ON OR OTHERWISE MADE AVAILABLE TO YOU OR PURCHASED BY YOU THROUGH THIS SITE, INCLUDING BUT NOT LIMITED TO INFORMATION OBTAINED FROM THE SITE THAT RESULTS IN MISTAKES, OMISSIONS, INTERRUPTIONS, DELETION OR CORRUPTION OF FILES, VIRUSES, DELAYS IN OPERATION OR TRANSMISSION, OR ANY FAILURE OF PERFORMANCE, UNLESS OTHERWISE SPECIFIED IN WRITING. TO THE EXTENT THAT WE DISPLAY OR OFFER FOR SALE THE PRODUCTS OF THIRD PARTIES, OUR LISTING OR DISPLAY DOES NOT CONSTITUTE AN ENDORSEMENT OF SUCH PRODUCTS. NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, OUR LIABILITY TO YOU FOR ANY DAMAGES ARISING FROM OR RELATED TO THESE TERMS OR YOUR USE OF THE SERVICE (FOR ANY CAUSE WHATSOEVER AND REGARDLESS OF THE FORM OF THE ACTION), WILL NOT CUMULATIVELY EXCEED THE GREATER OF (A) $100 OR (B) TOTAL FEES PAID BY YOU TO BESTOP, INC. DURING THE SIX (6) MONTHS PRIOR TO THE TIME SUCH CLAIM AROSE.

CERTAIN STATE LAWS DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES OR THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IF THESE LAWS APPLY TO YOU, SOME OR ALL OF THE ABOVE DISCLAIMERS, EXCLUSIONS, OR LIMITATIONS MAY NOT APPLY TO YOU AND YOU MIGHT HAVE ADDITIONAL RIGHTS.

DISPUTES

If you believe that Company has not adhered to these terms, please contact Company by e-mail at [email protected] We will do our best to address your concerns.  If you feel that your complaint has been addressed incompletely, we invite you to let us know for further investigation.  If you and Bestop, Inc. are unable to reach a resolution to the dispute, you and Bestop, Inc. will settle the dispute exclusively under the rules of the American Arbitration Association (www.adr.org) at its Denver, Colorado office. Any election to arbitrate by one party will be final and binding on the other. YOU UNDERSTAND THAT IF EITHER PARTY ELECTS TO ARBITRATE, NEITHER PARTY WILL HAVE THE RIGHT TO SUE IN COURT OR HAVE A JURY TRIAL. You and Bestop, Inc. agree that any arbitration will be limited to the dispute between Bestop, Inc. and you individually. YOU ACKNOWLEDGE AND AGREE THAT YOU AND BESTOP, INC. ARE EACH WAIVING THE RIGHT TO PARTICIPATE AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS ACTION OR REPRESENTATIVE PROCEEDING. Further, unless both you and Bestop, Inc.  otherwise agree, the arbitrator may not consolidate more than one person’s claims, and may not otherwise preside over any form of any class or representative proceeding.

APPLICABLE LAW

By visiting and/or ordering through Bestop.com, you agree that the laws of the state of Colorado, without regard to principles of conflict of laws, will govern these terms and conditions and any dispute of any sort that might arise between you and Bestop, Inc.

ORDER ACCEPTANCE/CONFIRMATION

Your receipt of an electronic or other form of order confirmation does not signify our acceptance of your order, nor does it constitute confirmation of our offer to sell. Bestop, Inc. reserves the right at any time after receipt of your order to accept or decline your order for any reason. Bestop, Inc. reserves the right to reject any order you place, and/or to limit quantities on any order, without giving any reason. If Bestop, Inc. rejects your order; we will generally attempt to notify you using your email address you gave when you placed the order.

PRODUCT DISPLAY/COLORS

The Bestop.com site attempts to display product images shown on the site as accurately as possible. However, we cannot guarantee that the color you see matches the product color, as the display of the color depends, in part, upon the monitor you are using as well as other factors.

WEBSITE ERRORS

Prices and availability of products and services are subject to change without notice. Errors will be corrected where discovered, and Bestop, Inc. reserves the right to revoke any stated offer and to correct any errors, inaccuracies or omissions including after an order has been submitted and whether or not the order has been confirmed and your credit card charged. If your credit card has already been charged for the purchase and your order is cancelled, Bestop, Inc. will issue a credit to your credit card account in the amount of the charge. Individual bank policies will dictate when this amount is credited to your account. If you are not fully satisfied with your purchase, you may return it in accordance with the Bestop, Inc. Return Policy.

NO THIRD-PARTY BENEFICIARIES

You agree that, except as otherwise provided in this Agreement, there shall be no third-party beneficiaries to this Agreement.

INDEMNITY

You agree to indemnify and hold Bestop, Inc. and its affiliates, officers, agents, employees, partners and licensors harmless from any claim or demand, including reasonable attorneys’ fees, made by any third party due to or arising out of your use of www.bestop.com, your violation of this Agreement, or your violation of any rights of another, or your use of any product purchased through the site.

LINKS

Bestop, Inc. may provide, or third parties may provide, links to other Internet sites or resources. You acknowledge and agree that Bestop, Inc. is not responsible for the availability of such external sites or resources, and does not endorse and is not responsible or liable for any content, advertising, products or other materials on or available from such sites or resources. You further acknowledge and agree that Bestop, Inc. shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such site or resource.

NEW PRODUCT SUGGESTIONS

We are always pleased to receive input from our customers and welcome your comments and feedback. Unfortunately, it is the policy of Bestop, Inc. not to accept or consider new products, engineering drawings, advertisements, creative ideas, suggestions or materials other than ideas that we have, in writing, specifically requested. Please do not submit any unsolicited inventions, creative suggestions, ideas, notes, drawings, concepts or other similar information.  You agree that any such unsolicited information shall become, and will forever remain, Bestop, Inc. property. No such submission of any information will be subject to any obligation of confidence on Bestop, Inc. part and Bestop, Inc. shall not be liable in any way for any use or disclosure of any such submission of information. Bestop, Inc. shall exclusively own all now-known or future existing intellectual property rights to any unsolicited information of every kind and nature and shall be entitled to unrestricted use of such information for any purpose whatsoever, commercial or otherwise, without any consideration being owed or due to you.

The disclosure, submission or offer of any Suggestions or other similar information by you will constitute an assignment, and you hereby assign, to Bestop, Inc. of all worldwide rights, titles and interests and goodwill in the Suggestions without payment of any compensation. Suggestions submitted by you must not violate any right of any third party, and must not contain any libelous, abusive, obscene or otherwise unlawful material.

SITE POLICIES, MODIFICATIONS AND SEVERABILITY

Please review our other policies, such as our shipping policy, posted on this site. These policies also govern your visit to Bestop.com. These terms are subject to occasional revision, and if we make any substantial changes in the way we use your information, we will notify you by sending you an e-mail to the last e-mail address you provided to us and/or by prominently posting notice of the changes on our site.  Any material changes to these terms will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on our site.  These changes will be effective immediately for new users of our site or services.  Please note that at all times you are responsible for updating your information to provide us with your most current e-mail address In any event, changes to these terms may affect our use of information that you provided us prior to our notification to you of the changes.  If you do not wish to permit changes in our use of your information, you must notify us prior to the effective date of the changes that you wish to deactivate your account with us.  Continued use of our site, or services, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.  If any of these conditions shall be deemed invalid, void, or for any reason unenforceable, that condition shall be deemed severable and shall not affect the validity and enforceability of any remaining condition.

TERMINATION OF USE

Bestop, Inc. may, in its sole discretion, terminate your account or your use of the site at any time. You are personally liable for any orders that you place or charges that you incur prior to termination. Bestop, Inc. reserves the right to change, suspend or discontinue all or any aspects of the website, or any products or services offered through the website, at any time without prior notice.

NOTICE AND PROCEDURE FOR MAKING CLAIMS OF COPYRIGHT INFRINGEMENT

If you believe that your work has been copied in a way that constitutes copyright infringement, please provide Bestop, Inc. copyright agent the written information specified below. Please note that this procedure is exclusive for notifying Bestop, Inc. that your copyrighted material has been infringed.

An electronic or physical signature of the person authorized to act on behalf of the owner of the copyright interest;
A description of the copyrighted work that you claim has been infringed upon;
A description of where the material that you claim is infringing is located on the website;
Your address, telephone number, and email;
A statement by you that you have a good-faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law;
A statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf.
Please send all notices to the following address:
Bestop, Inc.
Attn: Copyright Agent
333 Centennial Parkway, Suite B
Louisville, CO    80027
(303) 464-2576

Bestop, Inc. may at its sole discretion limit access to the site and/or terminate the accounts of any users who infringe any intellectual property rights of others, whether or not there is any repeat infringement.

ENTIRE TERMS

These terms constitutes the entire agreement between you and us regarding the use of the site and service. Our failure to exercise or enforce any right or provision of these terms shall not operate as a waiver of such right or provision. The section titles are for convenience only and have no legal or contractual effect. The word including means including without limitation.  If any provision of these terms is, for any reason, held to be invalid or unenforceable, the other provisions of these terms will be unimpaired and the invalid or unenforceable provision will be deemed modified so that it is valid and enforceable to the maximum extent permitted by law.  Your relationship to Bestop, Inc. is that of an independent contractor, and neither party is an agent or partner of the other.  These terms, and your rights and obligations herein, may not be assigned, subcontracted, delegated, or otherwise transferred by you without Bestop Inc.’s prior written consent, and any attempted assignment, subcontract, delegation, or transfer in violation of the foregoing will be null and void.  The terms and conditions set forth in these terms shall be binding upon assignees.

OUR CONTACT INFORMATION

Bestop, Inc.
333 Centennial Parkway, Suite B
Louisville, CO    80027
(303) 464-2576

Warranty Information

Warranty

We warrant our Softopper products to be free from defects in material and workmanship for a period of one year, with the exception of vinyl windows and zippers, provided there has been normal use and proper maintenance.

Vinyl Windows are warranted for a period of 3 months from the date of purchase.

Zippers are guaranteed to be in perfect working condition when leaving the factory. Due to atmospheric conditions, dirt, sand, road grime, dust, and abrasive cleaners, etc., zippers are warranted for a period of 6 months from the date of purchase.

Toyota 4Runner, Blazer, Jimmy, Scout, Bronco, Ramcharger and Trailduster side curtain windows are warranted for 45 days from the date of purchase.  Retracting or closing the top when the temperature is below 40 degrees may void the warranty on the side windows, as the window material can crack very easily at these temperatures.  Use caution when retracting the top or cleaning off the windows in freezing temperatures.

Any defective items must be returned with proof of purchase to Softopper 4750 Nautilus Ct S Unit B Boulder CO 80301, freight pre-paid. Items returned must be carefully packed, in clean condition, with plastic windows protected from scratching and creasing. This warranty does not cover damage resulting from abuse, misuse, alteration, accident or damage in transit. Softoppers obligations under this warranty are limited to the aforementioned repair or replacement of warranty defects for which return authorization has been received during the warranty period, and Softopper SHALL NOT BE LIABLE FOR ANY INCIDENTAL OR CONSEQUENTIAL DAMAGES ARISING FROM BREACH OF THIS OR ANY IMPLIED WARRANTY. This warranty applies to the original purchaser only.  All remedies under this warranty are limited to repair or replacement of any item or items found to be defective by the factory within the time period specified.

 

Returns must be made within 30 days of purchase, and must be pre-approved and have Softoppers issued RGA number attached.  If the merchandise is returned in like-new condition, we will issue a full refund of the purchase price, less the shipping charges.  If the merchandise has been used or damaged, the return will be subject to a restocking fee.

BESTOP PREMIUM ACCESSORIES GROUP

Softopper is a proud member of the Bestop Premium Accessories Group, a family of manufacturers that make some of the most premium, trusted products for driving adventure. The group includes Bestop, the world’s leading manufacturer of premium soft tops and accessories for Jeep® vehicles, plus trucks, UTVs and more. They have been the sole supplier of factory soft tops on all Jeep Wranglers for more than three decades.

Baja Designs, “The Scientists of Lighting”, is known for LED Lighting and is the choice of many pro off-road racers. Tuffy Security Products is the leader in security products for Jeeps, trucks and other vehicles. PRP Seats has made a name for itself as a top manufacturer of seats for Jeeps, trucks, and UTVs such as the Polaris RZR and Can-Am Maverick X3. BullRing is the number one seller of retractable tie down anchors designed for use on Ford®, GM®, RAM® and Toyota® trucks. For more information, visit one of the sites below.

Installation Instructions

About Us

The Softopper Story

A yearlong journey in a garage.

It’s the summer of 2000. Boulder, Colorado.

Moto-Cross enthusiast Larry Dwyer needed a cap for his pickup to store and protect his gear during races. Problem was, the bikes couldn’t fit under standard inflexible fiberglass and aluminum toppers.

That’s the moment Larry and his brother Bob decided to fix the problem.

The two started toiling away in their garage on something new and something needed. Many nights and weekends were spent and sacrificed here by the Dwyer brothers. What was once their part-time hobby soon cultivated into a true labor of love as prototype after prototype after prototype was tested. After constant dead ends, at long last, success. The positive head nods were there to release a new product into the world—the first Softopper.

This first model was purposely made for compact pick-up trucks. As word and interest spread, Softoppers were refined to next accommodate full-size, short bed pickups. Today, fifty models offered in tan, gray and black exist fitting 99% of all pickup trucks on and off the road. Our soft tops expanded into SUVs such as Chevy Blazers, Toyota 4Runners and Ford Broncos. And while we ship Softoppers to every corner of America, Canada, and overseas to the entire world, all manufacturing and sewing is still done right here in Boulder, Colorado.

That’s our story. Now we want to hear yours. Send us your tales, your questions, your comments on all things Softopper so we may continue making your experiences as thrilling and productive as ever.

 

 

Installation Support

Frequently Asked Questions

Contact Us

Factory Location

4750 Nautilus Court South, Unit B
Boulder, CO 80301

Phone

Toll-Free: 1-800-810-7227 (within the USA and Canada)
Phone: 1-303-304-0533 (worldwide)
Fax: 1-303-265-9543

Email

[email protected]

Hours of Operation

Monday – Friday: 9:00am – 4:30pm MST
Saturday – Sunday: Closed
Major Holidays: Closed

Support Hub