Celebrating the Women Who Roll with Softopper®
At Softopper®, we know that adventure doesn’t look the same for everyone—and that’s exactly what makes it powerful. From off-grid trails to spontaneous weekend escapes, women across the country are driving their builds, hauling their gear, and creating their own lane. We’re shining a spotlight on the women in our community who use their trucks—and their Softoppers®—to chase down adventure, stay flexible, and stay ready for whatever comes next.
Enter to win
Softopper® top , Merch, Napier Backroadz tent, st overhead organizer, & air mattress.
Giveaway ends 05/15/25 at 11:59pm mst
Driven by Dirt: The Off-Road Vixens Story
Girls Get Dirty Too!®
We’re excited to feature Off-Road Vixens Clothing Company as part of our Women and Trucks campaign. Launched in 2008 by two women who grew up riding motorcycles, snowmobiles, and anything with a motor, Off-Road Vixens was created to give women in motorsports and the outdoor world a brand they could truly connect with.
From the start, their goal was clear—build something for strong, confident women who aren’t afraid to break the mold. Their gear isn’t just about looking good—it’s about showing up with attitude, grit, and a love for dirt, speed, and adventure. Their signature trademark, “Girls Get Dirty Too!®,” says it all.
Today, Off-Road Vixens is a go-to name in women’s motorsport and outdoor apparel. They’ve built a powerful community that supports and inspires women of all ages to push boundaries and feel confident doing what they love.
Women & Trucks: Real Rigs, Real Stories
Our community is full of incredible women who don’t just drive trucks—they build them, explore in them, and rely on them every day. As part of our Women & Trucks campaign, we’re spotlighting a few of the women out there putting their Softopper® setups to work and pushing the limits of what a truck can do.
Meet Lissette – EMT, Long Island Local, and Proud Owner of The Covered Wagon
Born and raised in New York City, Lissette’s path to the off-road world started young. At just nine years old, a chance encounter with a 62 Series Land Cruiser planted the seed. Years later, that passion turned into reality with her first purchase: a brand-new 2006 Toyota FJ Cruiser—still in her garage today.
These days, she’s behind the wheel of a 2022 Tacoma Trail Edition, affectionately named The Covered Wagon. What started as a practical build quickly became a full-blown lifestyle. Her original plan to go the hard-shell route changed when she found Softopper®. After some research, she was sold—and hasn’t looked back since.
For Lissette, adventure is a constant. She’s camped out mid-shift at work, powered through mud bogs, and cruised the scenic drive-on beaches of Long Island—her favorite place to kick back with friends, salt air, and the sides rolled up in Safari Mode. But her favorite part? The community she’s helped build. What started with a friendship has grown into Long Island Toyotas, a group of 300+ enthusiasts heading out on convoys, fishing trips, and out-of-state truck shows all summer long.
Her setup is always stocked and ready—fishing gear, traction boards, comms equipment, and even a mattress and mini grill tucked away in her roof-mounted case. Whether it’s weekend adventures or weekday shift recovery, her Softopper turns her Tacoma into a mobile retreat. “It’s become my sanctuary,” she says. “A place to rest, to recharge, to play guitar by the water.”
For women looking to get into this world, Lissette’s message is simple: “Never stop dreaming. You just need the right tools and guidance. Stay prepared, stay safe, and go wild.”
Stay in touch with LIssette!
Meet Denise – Flight Attendant Turned Trail Regular
Denise didn’t set out to join the off-road world—but her Tacoma had other plans. What started as a practical purchase for home renovation projects quickly snowballed into something more. Before long, she found herself off the pavement more than on it, and today she spends most of her time exploring, camping, and testing her build on the trail.
Her truck is dialed for versatility. Built to handle everything from technical trails to long-haul overland trips, it still works as her daily driver. That balance between rugged and reliable is key—and her Softopper® plays a huge part in it.
“The entire camp setup is built around the Softopper,” Denise says. It’s made sleeping in the bed easy, keeps her protected from the elements, and still gives her the space she needs for hauling when she’s not in adventure mode. Best part? She can operate it solo—whether she’s setting up for a quick overnight or packing for a multi-day trip.
Denise’s favorite spot so far? Moab. Running the Trifecta trail system pushed both her and her rig in new ways—and left her with memories she won’t forget. This year, she’s got trips lined up across Arizona, California, Tennessee, and Colorado, each one promising something unique.
Her truck’s always stocked with the essentials—portable air compressor, grease gun, recovery gear—and her advice for other women thinking about jumping in: “Don’t be intimidated. Everyone starts somewhere, and this community is more welcoming than you think.”
